Description
Bright whites, dark blacks and incredible contrast
Imagine you're watching the moon in the night sky. Now, the sky is darker, the moon is brighter, and the contrast between them is sharper. Direct Full Array Technology places LEDs directly behind the screen, and accurately controls them to create incredible contrast for a more natural viewing experience.
Our most intelligent 4K processor
Think of the processor as the brain of the TV, and this is our most intelligent 4K processor. Using AI and 20 AI neural networks, it elevates content to near 4K quality. From streaming to gaming, it optimises both picture and sound, enhancing brightness, contrast, motion, sound and resolution - for a truly exceptional 4K experience.
Watch in glorious 4K, even if it wasn't filmed that way
From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 20 neural networks, our TV intelligently analyses images and restores detail for a stunning visual experience.
Your favourite apps on the best-selling Samsung Smart TV
Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps - all in one place. Not sure what to watch? Our easy-to-use and customizable Smart Hub platform gives you personalized recommendations.
