Hisense U7A - 55"
See the incredible, this summer.
Our ultimate 4K experience.
With groundbreaking ULED and HDR Perfect technology, vivid 4K images and dbx-tv™ soundbar quality audio built-in, you’re fully immersed from the very beginning to the very end. What’s more, because our unique VIDAA U interface is at the heart of the experience, everything you need is just a few clicks away.
Ultra Colour
Over 1 billion colours deliver breathtakingly vivid, true-to-life colour.
Certified 4K
Push the boundaries of 4K Ultra HD resolution, with 4x more pixels than Full HD.
Ultra Motion
Intelligently fills gaps between frames for a smoother, more fluid viewing experience.
Ultra Dimming
Advanced local dimming and precision brightness that produces brilliant contrast.
4K elevated to new dimensions
Ultra Colour, Ultra Contrast, Ultra Motion and 4K Ultra HD work in harmony to bring you smoother, more fluid picture quality that bursts with colour, clarity and striking contrast. Ultra Colour creates breathtakingly vivid images. Ultra Contrast uses local dimming for striking levels of brightness and depth. Ultra Motion ensures a smoother, more fluid viewing experience. Ultra HD guarantees a pin-sharp, stunningly realistic picture.
Elevate every detail with HDR Perfect technology.
Colour enhanced to be true to life. Brightness boosted to be superbly clear. Every detail dramatically lifted.
The future of Smart TV - unique to Hisense.
Our unique VIDAA U interface can be customised to your preference, making it simpler and quicker to find the content you’re looking for. By eliminating this unnecessary complexity, anything you need should be more than three clicks away.
Never miss a shot ...with Sports Mode.
In one-press of a button, Sports Mode automatically adjusts your picture and audio settings to be perfectly matched for viewing sports, reducing motion blur for you to see every net-breaking goal in ultimate clarity.
Experience 4K Ultra HD on BT TV
With up to four times the detail of High Definition, 4K Ultra HD makes you feel like you’re right in the heart of the action.
BT Sport in 4K Ultra HD has to be seen to be believed, and the only place to experience it is BT TV. We bring you the UEFA Champions League, Premier League, UEFA Europa League and the Emirates FA Cup as you’ve never seen them before.
All of the 4K Ultra HD TVs we sell here on BT Shop are guaranteed to work with your BT TV service to deliver amazing 4K content. BT Sport in 4K Ultra HD and our YouView Ultra HD box is included with the Max TV package, which is available to customers with BT Infinity broadband. The only other thing you’ll need is this 4K Ultra HD TV.
If you don't already have BT TV, or haven't upgraded to receive BT Sport in 4K Ultra HD, you'll need to head over to bt.com now to order these services:
BT Ultra HD