NEW for 2008 The Sony Cyber-Shot W-Series
Slim, Stylish & Sophisticated
CHOOSE THE CAMERA THAT'S RIGHT FOR YOU
Looking for a camera where quality comes first? The stylish W-Series is designed to impress with sophisticated imaging technology that's incredibly easy to use and with a great battery life - up to 360 shots with one single charge
W Series is compact and powerful
You'll be seduced by the sleek, compact look of this season's Cyber-shot W Series offerings
Now there are six easy-to-use models to choose from, all featuring Face Detection for clearer portraits and Smile Shutter that waits until the subject smiles before firing the shutter.
High sensitivity is teamed with Super SteadyShot for clearer handheld pictures when you're shooting indoors or in low light without flash. Intelligent Scene Recognition takes the guesswork out of choosing the right settings in a range of situations, from portraits to twilight scenes.
When only the best will do, the incredible W300 features a tough titanium coated case and 13.6 effective megapixel resolution for detail-packed enlargements
No more blurred photos
Super Steadyshot plus high sensitivity of up to ISO 3200 ensures razor-sharp images, even in low light
Outstanding picture quality
Up to 12.1 Megapixels resolution and lightning fast performance with the unique Sony BIONZ imaging processor
Portraits like never before
Advanced face detection systems automatically adjusts focus, light and colour to suit your subject and thanks to "Smile shutter" the W-Series will even take the picture once the person starts to smile.
Sony Cyber-Shot W300 Digital Camera
Compact, advanced camera with tough titanium coated case. Extremely high 13.6 megapixel resolution plus 3x Carl Zeiss lens. Large 2.7-inch screen, Face Detection, Smile Shutter and Intelligent Scene Recognition
- 13.6 effective megapixels resolution for extremely high quality imaging and detail-packed enlargements
- 3x optical zoom Carl Zeiss Vario-Tessar lens for superb optical quality
- Smile Shutter waits until the subject smiles before firing the shutter: with adjustable smile threshold setting
- Enhanced Face Detection with high-speed subject tracking for clearer portraits
- Intelligent Scene Recognition automatically selects correct shooting mode depending on subject
- Large 2.7-inch (230K dot) Clear Photo LCD
- HD Output compatible with PhotoTV HD displays for optimised still images on BRAVIA TV
- BIONZ processor for enhanced image quality and fast response
- Dual Anti-blur with Super SteadyShot image stabilisation and Extra High Sensitivity mode ISO 6400 with Clear RAW Noise Reduction for clearer handheld shooting in low light
- D-Range Optimiser adjusts exposure and contrast in high contrast and backlit scenes
Sony Cyber-Shot W170 Digital Camera 
Compact and feature rich camera the W170 range comes with aluminium case in silver or red finish. 10.1 megapixels plus 5x optical zoom lens with 28mm wide angle. Large 2.7-inch screen, Face Detection, Smile Shutter and Intelligent Scene Recognition.
- 10.1 effective megapixels resolution for clear enlargements beyond A3 size
- 5x optical zoom Carl Zeiss Vario-Tessar lens with 28mm wide angle for panoramic landscapes and large group shots
- Smile Shutter waits until the subject smiles before firing the shutter with adjustable smile threshold setting
- Enhanced Face Detection with high-speed subject tracking for clearer portraits
- Intelligent Scene Recognition automatically selects correct shooting mode depending on subject
- Large 2.7-inch (230K dot) Clear Photo LCD
- HD Output compatible with PhotoTV HD displays for optimised still images on BRAVIA TV
- BIONZ processor for enhanced image quality and fast response
- Double Anti-blur with Super SteadyShot image stabilisation and High Sensitivity ISO 3200 for clearer handheld shooting in low light
- D-Range Optimiser adjusts exposure and contrast in high contrast and backlit scenes
Sony Cyber-Shot W150 Digital Camera
Compact and feature rich the W150 camera comes with an aluminium case in silver finish. 8.1 megapixels plus 5x optical zoom lens with 30mm wide angle. Large 2.7-inch screen, Face Detection, Smile Shutter and Intelligent Scene Recognition
- 8.1 effective megapixels resolution for clear enlargements up to A3 size
- 5x optical zoom Carl Zeiss Vario-Tessar lens with 30mm wide angle for panoramic landscapes and large group shots
- Smile Shutter waits until the subject smiles before firing the shutter with adjustable smile threshold setting
- Enhanced Face Detection with high-speed subject tracking for clearer portraits
- Intelligent Scene Recognition automatically selects correct shooting mode depending on subject
- Large 2.7-inch (230K dot) Clear Photo LCD
- HD Output compatible with PhotoTV HD displays for optimised still images on BRAVIA TV
- BIONZ processor for enhanced image quality and fast response
- Double Anti-blur with Super SteadyShot image stabilisation and High Sensitivity ISO 3200 for clearer handheld shooting in low light
- D-Range Optimiser adjusts exposure and contrast in high contrast and backlit scenes
Sony Cyber-Shot W130 Digital Camera 
Compact and feature rich camera with an aluminium case in silver finish. 8.1 megapixels and 4x optical zoom lens. 2.5-inch screen, Face Detection, Smile Shutter and Super SteadyShot image stabilisation
- 8.1 effective megapixels resolution for clear enlargements up to A3 size
- 4x optical zoom Carl Zeiss Vario-Tessar lens
- Smile Shutter waits until the subject smiles before firing the shutter with adjustable smile threshold setting
- Enhanced Face Detection with high-speed subject tracking for clearer portraits
- Large 2.5-inch LCD
- HD Output compatible with PhotoTV HD displays for optimised still images on BRAVIA TV
- BIONZ processor for enhanced image quality and fast response
- Double Anti-blur with Super SteadyShot image stabilisation and High Sensitivity ISO 3200 for clearer handheld shooting in low light
- D-Range Optimiser adjusts exposure and contrast in high contrast and backlit scenes
Sony Cyber-Shot W120 Digital Camera
Compact, feature rich camera with aluminium case in silver finish. 7.2 megapixels and 4x optical zoom lens. 2.5-inch screen, Face Detection, Smile Shutter and Super SteadyShot image stabilisation.
- 7.2 effective megapixels resolution for clear enlargements up to A3 size
- 4x optical zoom Carl Zeiss Vario-Tessar lens
- Smile Shutter waits until the subject smiles before firing the shutter with adjustable smile threshold setting
- Enhanced Face Detection with high-speed subject tracking for clearer portraits
- Large 2.5-inch LCD
- HD Output compatible with PhotoTV HD displays for optimised still images on BRAVIA TV
- BIONZ processor for enhanced image quality and fast response
- Double Anti-blur with Super SteadyShot image stabilisation and High Sensitivity ISO 3200 for clearer handheld shooting in low light
- D-Range Optimiser adjusts exposure and contrast in high contrast and backlit scenes
Sony Cyber-Shot W110 Digital Camera
Compact and feature rich this W110 camera comes with an aluminium case in silver finish. 7.2 megapixels and 4x optical zoom lens. 2.5-inch screen, Face Detection, Smile Shutter and HD output.
- 7.2 effective megapixels resolution for clear enlargements up to A3 size
- 4x optical zoom Carl Zeiss Vario-Tessar lens
- Smile Shutter waits until the subject smiles before firing the shutter with adjustable smile threshold setting
- Enhanced Face Detection with high-speed subject tracking for clearer portraits
- Large 2.5-inch LCD
- HD Output compatible with PhotoTV HD displays for optimised still images on BRAVIA TV
- BIONZ processor for enhanced image quality and fast response
- D-Range Optimiser adjusts exposure and contrast in high contrast and backlit scenes
- High Sensitivity ISO 3200 for clearer handheld shooting in low light