It's no longer dabs.com policy to 'price match' as such, due to the reasons stated within this article.  What we do offer is a consistent approach to 'great value' as stated in our customer promise.

We found we were being asked to match against prices from a large number of Internet traders whose terms and conditions were less advantageous that ours. For example, they may have applied inflated carriage/delivery charges, or offer lesser warranties. As you'll appreciate, this can make a price-for-price match unfair because the true price the customer would pay could in effect, be greater than ours! This issue is compounded by some traders who offer grey market products or offer prices when no stock is held. We do also recognise that in some instances other companies may have lower prices due to promotional offers or bulk purchase deals.

The vast majority of prices we were asked to match were typically only one or two pounds less than our own, so we have decided to discontinue this approach to business and hence no longer offer a price matching service.