Channel Marketing
Why would I need to consider Channel Marketing?
- When your change requires the creation and distribution of Enablement Assets
- If your change requires a post on any internal News Portals to notify salespeople
- If your change will impact the Sales Toolkit content of a sales channel
Pre-requisites to Consider Prior to Engagement
- Have I had the content of my Enablement Assets approved?
- Has my change foregone an Impact Assessment with the Sales Change Board / Readiness Managers?
- Have I considered Channel Marketing’s SLAs and given them due notice?
- Have I considered the impact my change will have on the relevant News Portals and Sales Toolkits?
Stakeholders
- Sophie Gilbert (SME Channel Marketing Lead)
- Lucy Davis (SoHo Channel Marketing Lead)
- TBC (Monday.com Lead)
Who, How and When to Engage Channel Marketing
- To engage Channel Marketing, the front door must be raised via Monday.com - Welcome to the Enterprise Marketing Front Door (monday.com)
- The progress of requests can be checked using the ‘My Requests’ option on the site
- SLAs (Service Level Agreements) for when Channel Marketing should be engaged can be found below
What will success look like at point of launch / post-launch?
- Salespeople are informed on new product / proposition launches or any amendments to portfolios
- Sales briefings are made available to all relevant salespeople and include any necessary documentation including links to procedure changes and sales toolkit amendments
- Internal News Portals are updated and information is available to all relevant salespeople
Related chapters
- Enablement Assets
- Channels
How are the Readiness Team Involved?
- Readiness Managers – Early strategic project scoping, focusing on SX / XD
- Change Board – Manages governance and Impact Assessments
- Channel Deployment – Gathering Subject Matter Experts from channels, forming Readiness tribe
- Channel Improvement – Measuring post-launch success and cataloguing defects